What socialPALS means for retailers

With socialPALS, the brands you work with invite you to take part in professionally prepared social media campaigns. You can start using them right away – with no prior knowledge, no complicated tools, and minimal time and effort.

Within just a few minutes, you can launch a complete campaign on Facebook, Instagram, LinkedIn, or Google and increase your online visibility, while content, scheduling, and publishing are handled automatically for you.

You’ll also receive personal guidance and support every step of the way.

This leaves you more time for what really matters in your day-to-day business.

True to our vision: “More time for what matters.”

🚀 What exactly does socialPALS do?

socialPALS connects three groups:

➡ Brands that plan marketing campaigns
➡ Local businesses that run these campaigns locally
➡ Their customers, whom they want to reach in their local area

The result is digital visibility with a real local impact, achieved with minimal time and resources.

You get:

✔ Ready-to-use campaigns and content
✔ Automated publishing
✔ Clear processes instead of complexity
✔ Support whenever you need it

And best of all: You don’t need to be a marketing expert to get started.

📈 How does a campaign with socialPALS work?

Here’s how you can use a campaign with socialPALS as a local business or brand:

1️⃣ Invitation & registration

A brand invites you to participate in a campaign.
Once you’ve registered, you’ll see all the campaigns available to you.

2️⃣ Review & customize content

Brands provide you with ready-to-use social media posts, images, videos, and copy.

You can:

use everything exactly as provided
or customize texts and publishing times to better suit your customers.

3️⃣ Automate publishing

Activate the campaign with just a few clicks.

socialPALS publishes the content:

📌 according to schedule
📌 across your channels (Facebook, Instagram, Google, etc.)
📌 automatically, so you don’t have to upload every post manually

This saves you valuable time and effort.

4️⃣ Optional: Advertising budget

If the brand provides an advertising budget, you can activate ads that:

reach your local target audience
increase your visibility
require no advertising expertise on your part.

5️⃣ Measure results

Your dashboard gives you a clear overview of:

📊 Post reach
📊 Clicks & interactions
📊 Advertising performance

This allows you to see exactly how your campaign performed.

💰 Costs & advertising budget

Using socialPALS is generally free of charge for local businesses. Advertising budgets for channels such as Facebook, Instagram, or Google are usually provided by the brands.

For some campaigns, a cost-sharing model may apply, with local businesses contributing a portion of the advertising budget. You’ll find the relevant information directly in the campaign details. Alternatively, budgets may come from agreed co-op marketing funds. The exact terms and conditions should always be clarified directly with the brand or your responsible sales representative.

Additional advertising can optionally be booked for a fee. Billing is handled transparently by credit card, plus a 10% management fee. Accidental bookings are not possible.

🤝 The PALS Factor – A Human Touch Where It Matters

Technology takes care of routine tasks — but when the human touch matters, we’re here for you.

That means:

✔ Real support whenever you have questions
✔ More than just an anonymous tool – personal guidance
✔ Understanding, trust, and solutions that make a difference

This is how we combine automation and empathy — exactly where it matters most.

💬 Our promise to you

With socialPALS, you get:

✔ An intuitive platform
✔ More time for your business
✔ Professional results
✔ Personal support whenever you need it

We make marketing simple, effective, and effortless – leaving you more time for what matters.

📌 In short:

socialPALS takes the work out of local online marketing campaigns by automating publishing and scheduling, providing ready-to-use content, and giving you full control at the same time — with less stress, more time, and real human support.